To propose a conference topic or to take part in Fruitnet Forum Middle East 2017 as a speaker or expert panelist please contact:

Chris White –
Tom Joyce –


Monday 4 December 2017

11.00-11.45 Registration and welcome refreshments

11.45-12.00 Welcome to Fruitnet Forum Middle East


Current trends on the Middle East market, including the growing popularity of convenience and fresh-cut products, and increasing demand from the foodservice sector, are influencing the strategies of businesses in the region and inspiring a wave of new investments in new machinery and facilities. We look at how these trends are affecting suppliers, importers and retailers in the Gulf.

  • Mohammed Abbas, Fresh Del Monte

12.45-14.00 Networking Lunch


Since its founding in 1971, the UAE has been highly dependent on imports to feed its growing population. However, significant investments in high-tech domestic production look set to revolutionise the country’s food sector, with some predicting that the UAE will become a net exporter in years to come. How realistic is this aim, what challenges lie ahead and what opportunities does this present for international producers, breeders and technology companies?

  • Sky Kurtz, Pure Harvest

15.00-16.00 networking Break

16.00-17.00 BUILDING A BRAND: THE KEYS to success

The importance of building a brand on the Middle East market is well understood but famously hard to achieve. Fruitnet Forum Middle East takes a look at the efforts of various brands, including Pink Lady, Now! In Season and Zespri, to break into the market, build brand recognition and market their produce effectively in the region. What lessons can be learned by global suppliers to the Gulf?

  • Candice Stuart, Zespri
  • David O’Brien, LucaZara

17.00 closing remarks

17.15 - 19.00 drinks reception